When to use Characterlab?

Each of the three solutions we have envisaged are designed to help you answer the questions you face at key stages in the marketing development cycle:

You can use CharacterLab with managers and staff to determine how much consensus you have inside the business on character strategy, or externally with your consumers and other constituencies. Often external fragmentation comes from a lack of internal alignment, so it is usually wise to explore with both management and end consumers.