Test!

If you want to learn whether your touch-points are aligned with your desired brand archetype, CharacterLab can help you test this and get objective feedback:

You can test rough executions so that you get feedback before you go into production, or you can test finished ones, in any media. We recommend testing among your consumers for this, but it can also be done with an internal team.

You will instantly learn which archetypes the touch-point is projecting and so determine whether it has the power to build or dilute your brand’s identity.

And if you want to learn more about them, you can instantly download:

  • A detailed psychological profile of the primary archetype.
  • A portrait of successful brand behaviour built off this archetype.
  • The most leading edge expressions of your archetypes based on how they are represented verbally and visually in culture. You will be able to understand how the most progressive brands in your archetypal space are re-defining what it means to be a Ruler, Lover, Jester, etc.