Explore!

CharacterLab can help you explore and answer the following questions:

  • Do you have a distinct brand character?
  • Which two archetypes is your character built on?
  • Which archetypes are your competitors using and how strong is their character?
  • Do you project a consistent archetypal picture across touch-points or are you fragmenting your identity?

You will instantly learn which archetypes your brand is associated with. And if you want to learn more about them, you can instantly download:

  • A detailed psychological profile of the primary archetype
  • A portrait of successful brand behaviour built off this archetype
  • The most leading edge expressions of your archetypes based on how they are represented verbally and visually in culture. You will be able to understand how the most progressive brands in your archetypal space are re-defining what it means to be a Ruler, Lover, Jester, etc.