How to use it?

CharacterLab uses a uniquely engaging, objective, interactive technique to reveal, time after time, the exact psychological archetypes on which your brand’s character is based. Unlike others, we believe you need to define both your primary archetype-the one that most strongly represents your brand, and your secondary archetype, which lends further distinction to the brand. We offer three distinct solutions:

Explore measures:

  • How strong a brand’s archetypes are.
  • How distinct from competition and how desirable.

Create enables you to assess alternative archetype directions if you discover you have an issue.

Test allows you to test new creative work and determine whether it is on archetype, or not.